Chotovelli Business Strategy - Less is More

Our watch company Chotovelli & Son is an exclusive watch manufacturer, we manufacture approximately 300 timepieces a month therefore each watch is carefully hand crafted to the highest standard.

Our strategy is not only to sell watches, our goal is to create a timepiece that is special ,unique, different and yet inexpensive and grow our share in the modern watch market by increasing volume gradually and keeping the prices at the current levels.

The difference between Chotovelli and other watch brands is that we operate more as a design house by that offering each season a different collection an expanding the reach of watchmaking .


Ilan Chotovelli 


Ariel Jones said on October 26, 2015:

love the watches , great service , will buy more very soon

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